The Advertising Standards Advisory (ASA) was established in 1977 to provide independent scrutiny of the then newly created self-regulatory system set up by the industry.
Its chief tasks are to promote and enforce high ethical standards in advertisements. To investigate complaints, to identify and resolve problems, to ensure that the system operates in the public interest and to act as a channel for communications with those who have an interest in advertising standards.
The constituent members of ASA are:
The interests of the consumer is at the heart of the advertising business - brands succeed or fail on the basis of consumer trust and confidence being translated into purchasing decisions.
Some advertisers set out to defraud, offend or mislead the public. They rarely succeed. When they do it is to the detriment of advertising as a whole, because it compromises its credibility and is inequitable to the companies and practitioners who painstakingly verify their claims or refrain from causing offence as a means of merely attracting attention.
The Advertising Standards Advisory of Malaysia was created as an independent body that ensures advertising complies with relevant codes and initiatives while functioning as a complaints mediation service.
Our tasks include: